Youtube has now become the second largest search engine. What does that mean? It means that people are going to YouTube not only to find answers to their problems but also to see them. Instead of reading the information, they would rather watch it. What does that mean to you? In a nutshell, if you have a highly visable business, you have to have a presence on YouTube! There are some amazing benefits to doing so.
In the online world, content is king and that would make video content the king of kings. Like we mentioned before, people would much rather watch something than read something – especially online. If your video is creative or funny or informational enough, it has the potential to go viral. That means that potentially thousands of other people will be sharing your video with their people. That’s exposure to your business from an infinite amount of people.
Based on the marketing efforts we provide, your video has the potential to be seen around the world. This means you could have new clients or customers overseas! Have a local business? Not to worry. We can target local searches as well and become the go-to person in your region. By giving away great tips, you will literally show your viewers that you know what you’re talking about. For many potential clients or customers, it often comes down to choosing between two businesses. Your business is going to stand out if you have a video showing them why you’re good.
Making a video is like creating a virtual salesperson. You make the video once and then let us go to work or you around the clock. Every new video you make is another full-time salesperson. There’s no limit to what you could do! Having a video gives the potential client a face. It shows them you’re really a nice person that knows what you’re talking about and how you can help them. Camera shy? No problem! You can make a PowerPoint video and still show your stuff.
Videos are also extremely SEO friendly. When someone searches for something online, very often a video will come up in one of the top spots in the organic search spots. If this is your video, this is huge because it stands out above the other links. It then carries with it all of the above-listed benefits.