How to Use An Email Survey to Gain Customer Insights

Click-through rates are important. If people are actually clicking within our e-mails, it implies we have offered material that’s fascinating and pertinent, making them want to find out even more.

This is what gets our foot in the door, allowing us to start the procedure of enlightening our e-mail recipients, easing them into becoming certified leads, and then turning them over to our sales groups to close them as clients.

However, our click-through rates usually have the tendency stay in single digits– and often times, toward the lower end of that spectrum. So how can we enhance these numbers?  We start out by doing some research; have a look at the long lists of e-mail advertising and marketing important practices out there, but there are so many, that that can take months. So I’m here to let you in on a little secret…

If you want to know why your audience isn’t clicking your e-mails, simply confront your marketing strategy and make sure you are using the most effective methods for your individual audience. How? Ask them!

Create a Simple, Optimized Email Study

That’s right! Among the very best ways– and least utilized — to make use of email marketing is to hold quick, basic surveys to test your current audience. Studies are simple and efficient means to gain even more insight into your clients and just what exactly they are looking for. Plus, if you setup your email survey correctly (we’ll get to how in a minute), you’re letting your customers know that you value their opinion, and they’ll grow to trust you more.

Creating an Email Survey They Actually Want to Take It

So how do you create an email study designed to decrease stress, lessen anxiety, and increase trust? The first order of business is to keep in mind that you’re asking your contacts to invest their time on something that is primarily rewarding you, so limiting the amount of time these contacts must invest in the survey is always best. It’s important to make the e-mail itself be short and to the point.  Also, tailor the email around your client’s needs, not your own. Individuals are far more likely to commit to doing something when it benefits them. So rather than stating …

Please take this study so we can find out more about exactly what material you are interested in.

Instead, say …

We intend to develop material that serves and caters to you. Will you take a minute to let us understand exactly what subjects we can concentrate on that interests you most?

Spelling out precisely how their involvement will reward them makes it far more likely they will respond to your call to action. For example,

Recieve 10% off your next order as a thank you for taking 5 minutes of your time for our user survey.

Design Your Email Survey to Offer Useful Takeways

The next essential step in making these survey emails is to choose precisely what details you’d like to get back from recipients. Exactly what is the objective of your study? Exactly what concern(s) are you aiming to respond to?

As soon as you have recognized your primary concern, you’ll choose the different choices to offer.  Avoid asking leading concerns (ones that may suggest the participant should select one response over another), and make sure you offer acceptable choices to encompass as many of the study participants viewpoints as possible. While it can be tempting to account for added viewpoints by offering various other choices, bear in mind that this can complicate the outcomes and ruin the simplicity you are trying to achieve through this email survey. By deciding to neglect the various other choices, you can instead ask for participants to choose the response they feel is the closest fit.

An Example Email Study

After struggling with a diminished clickthrough rate in my own email campaign, I chose to send out a survey email to my list in order to figure out why my recipients weren’t clicking. I phrased the concern as, “When I do not click emails from Coactivated, it’s mainly due to …”, thus focusing the concern around them, not me. Then I developed the leading 5 reasons I thought my email recipients weren’t clicking to download any of the content offers I was sending them. I kept the e-mail brief and the copy direct.

This email got a record level of engagement, with a 7.8 % clickthrough rate. I was likewise able to gather a substantial variety of feedback, which I then separated into specific classifications. The information exposed that most of my email recipients simply did not have the time to check out all the material we were sending them. The next most selected reason was they were getting emails from me too regularly. By studying the outcomes of my study, I was able to determine that the people I’m emailing are often overwhelmed by the volume and frequency of our material, which provided me with a valuable insight into my contacts and their content usage routines, along with a really clear takeaway on the best ways to enhance email advertising campaigns and marketing.

I addressed these outcomes by providing the choice to scale back on the regularity of my email campaigns, or anybody who had implied they were feeling overloaded. I likewise ran an A/B test to see if my email list preferred short-form material over the long-form material, which revealed that, in keeping with the inadequate time feedback, they mostly chose the short-form material.

This email survey not only helped me in assessing the reasons my recipients weren’t clicking my emails,  it also assisted me in recognizing the changes I could make to increase my clickthrough rates and make my email advertising and marketing more affordable to me and more beneficial to my clients.

Interested in trying the same process out your very own list? Create your own email study and see what you can profit from it!