Credits Guide
Credit expenditures are subject to client approval. We plan ahead and use our monthly call to lay out each client’s content plan and get approval so that we all agree on your credit expenditure for each month.
Service | Credit Value |
Sales Material & Assets | |
| Infographic | 2 credits per data point, 20 credits max |
| Deck/Proposal pages | 2 credits per page |
| Whitepaper/Ebook/Presentation | 3 credits per page |
| Business Card Design | 2 credits per card |
| Flyer/Brochure Design | 3 credits per page |
Social Media | |
| Monthly performance & insights report | 5 credits |
| Monthly content schedule (includes up to 3 social accounts and the concept, hashtags and target for each post) | 10 credits |
| Social media post (MM creates artwork and copy, posts to up to 3 social media | 5 credits |
| Social media post (client provides artwork but not the copy) | 3 credits |
| Social media post (client provides artwork and copy) | 2 credits |
| Posting to additional social media account | 1 credit |
Blogging | |
| News format post (client provides content, [i.e. Press Release], optimization, and posting by MM) | 5 credits |
| Blog post (research, writing, image, formatting and | 2 credits per 200 words, 6 credit minimum |
| Blog post (researched and written by client, image, optimization, and posting by MM) | 5 credits |
| Blog/Ebook/Webinar Outreach (list of partners sources and executed by MM) | 10 credits |
Email Marketing | |
| Single informational email (includes copy, image(s) | 5 credits |
| 3-part marketing email campaign (includes copy, image(s) and deployment) | 10 credits |
Content Development Example 1: DD’s Crafted Creations wants to create a post alerting people they’ll be closed for Thanksgiving on Instagram and Facebook, DD’s does not provide copy or art.
Social media post
(MM creates artwork and copy, posts to up to 3 social media accounts): 5 credits
Content Development Example 2: Malibu Food Festival wants to post a specific image for a sponsor on Instagram and a separate post for the smae sponsor for Facebook. The sponsor has provided the copy and images for each post.
Social media post
(client provides artwork and copy): 2 credits
Content Development Example 3: We think NBFF should post a blog post and gallery of their last film screening. We gather the images, post the gallery and do a 600-word write-up of the event, then post it on their Facebook, Twitter, and Instagram stories.
Blog post
(research, writing, image, formatting and puposting by MM): 6 credits
Social media post
(MM creates artwork and copy, posts to up to 3 social media accounts): 5 credits