The Most Comprehensive Brand Development Service You’ll Find
Your brand is one of your business’ most valuable assets. Even so, small business branding is often misunderstood and mismanaged.
Branding may seem like a fuzzy or fluffy concept, but we put structure around it so that you can position your business for success.
Per the American Marketing Association, a brand is the “name, term, design, symbol, or any other feature that identifies one seller’s goods or service as distinct from those of other sellers.” Your brand consists of what you say, how you say it, what values you have, and the emotions you want customers to feel when they interact with your business.
A brand should be constructed carefully to ensure it appropriately represents the business with authenticity. It should be crafted with an underlying strategy that aligns these elements and propels your business forward. By doing so, you will discover hidden strengths, better understand your customers, and make the most of your market opportunities.
Great brands are easy to recognize. Their missions are clear, and they foster engagement and loyalty.
Our branding service will help you:
- define and set actionable goals
- find ways to stand out amongst your competition
- get to know your customers so you can serve them better
- find where your consumers are so auto attract them
- truly connect with consumers
- get and stay “unstuck” when it comes to marketing decisions
- create a visual identity you can refer back to
We create a complete view of a brand displayed in four deliverable pieces in addition to your logo files:
Visual Brand Guide
Your brand is more than your logo. From fonts to graphic elements, we create the visual representation of your brand, complete with a style guide to ensure that employees, media and anyone else who is responsible for communicating the brand identity will know how to portray it.
Disney is magical, Anderson Cooper is professional, and Ferrari is exotic. This is where we flesh out the personality of your brand through your vision statement (one sentence), mission statement (a paragraph) and your value proposition (two sentences).
We want to know where you are now and where you want to be tomorrow. We get to know your team, sit with your customers and analyze your competitors to prepare ourselves with the information to build a powerful, unique brand. We create a tangible summary of these keys to your brand so that you can use them as a basis to make decisions and refer to them when we have questions.
With the necessary research and discovery, we can begin to develop a branding brief that outlines long-term, manageable ways to communicate and preserve your brand in an impactful way. This framework includes content strategies, social media avenues, and even marketing campaign and offers.
Ready to Put the Pieces Together?
Start Our Brand Development Service
We’ll create a brand that looks, feels, and sounds like you, including:
- Your logo
- Your complete brand guidelines
- (color ways, typography, graphic styles, and photo styles)
- Your brand messaging kit
FOR THOSE ON TRACK FOR CONTENT MARKETING
In addition to your branding assets, we include:
- A custom content strategic brief
Your custom market report
18 Instagram posts
18 Facebook posts
18 Pinterest or Linkedin Posts
NEED A CUSTOM OPTION? CONTACT US.