Why is Branding Important?
Your brand is one of your business’ most valuable assets. Even so, business branding is often misunderstood and mismanaged.
Branding may seem like a fuzzy or fluffy concept, but we put structure around it so that you can position your business for success.
Per the American Marketing Association, a brand is the “name, term, design, symbol, or any other feature that identifies one seller’s goods or service as distinct from those of other sellers.” Your brand consists of what you say, how you say it, what values you have, and the emotions you want customers to feel when they interact with your business.
A brand should be constructed carefully to ensure it appropriately represents the business with authenticity. It should be crafted with an underlying strategy that aligns these elements and propels your business forward. By doing so, you will discover hidden strengths, better understand your customers, and make the most of your market opportunities.
Great brands are easy to recognize and they foster engagement and loyalty.
Our branding service will help you:
- define and set actionable goals
- find ways to stand out amongst your competition
- get to know your customers so you can serve them better
- find where your consumers are so auto attract them
- truly connect with consumers
- get and stay “unstuck” when it comes to marketing decisions
- create a visual identity you can refer back to
We create a complete view of you brand, including:
- Color Psychology
- Font Styling
- Brand Strategy
- Target Audience Research
- Mission Statement
- Vision Statement
- Logo Design and Variations
- Website Design
- Print Design
- Social Media Setup & Branding
- Additional Items as-needed
Mia has helped us create and manage our content creation process from top to bottom. Our website, our social media, and our general content are all managed so that we can support multiple departments within our organization and focus on our event. We love working with MM.Todd Quarataro – Newport Beach Film Festival
Mia and her team helped us launch our Restaurant to 7,000 subscribers – and hundreds of paying customers in the first week- using tools we hadn’t even heard of a month before. We had to put a sign on the door for lunch one day because we were so busy! Thank you so much for your help.
Kim Lee – Bomb Sushi