For most small business owners, one of the biggest hesitations to video marketing is price. Unlike large corporations, your small business most likely doesn’t have the budget to hire a costly production team. Many times, all you have at your disposal is a your phone. all that you’ll need.
It’s 2018, so it’s never been more true that video marketing is accesable to you.
There’s always the choice of working with a professional videographer, but look at some the most powerful content on YouTube. From college students to product reviewers and inexperienced tutors, it appears that anyone can convey a convincing message, regardless of price.
Last week we talked about how you can use the new video feature on Instagram, this post will provide examples on how you can use video elsewhere. Below are six high-value, low-budget suggestions for integrating video marketing into your small business inbound marketing strategy. Before we get into those, let’s go over the most important part of implementing a video content strategy.
The Most Important Part: A Strategy
More essential than your production budget is a powerful content advertising strategy. What targets should your video advertising achieve? How will you leverage your videos to join with your prospects? How should your video advertising pieces join back into your customer involvement and sales targets?
It’s important that you don’t start filming until you’ve prepared a marketing plan for the end product. You must take advantage of your production time. You must deliver content that it’s unique, interesting, and compelling. Whatever you do, don’t come off as an infomercial whose sole purpose is to sell. Be informative, amusing, and most of all – helpful, and you’ll hold your customer community engaged.
1. Landing Page Intros
Using video on a landing page can drastically increase conversion rates. Videos are more likely to keep people’s focus, which is particularly significant whenever you’re giving the value points or benefits of your product or service prior to a conversion. We encourage you to test your landing pages with short and long videos, or different messages to see which option yields the result you desire. Which keeps visitors engaged more? Which boosts your lead generation efforts?
2. Customer Testimonials
Social proof is priceless for new customer acquisition. Regardless of whether you’re a B2B or B2C company, you must develop a favorable standing in the communities you’re targeting. Why don’t you deliver this proof in the kind of the video that conveys real stories from real people?
It’s one thing to really demonstrate that your product or service returns results, but you really can convey a more powerful marketing message when showcasing the faces behind your customer community. You understand that word-of-mouth referrals are strong, so why don’t you memorialize them and host them on your own site?
3. Video Blogs (Vlogs)
In case you don’t like writing but desire to keep a business blog, a video blog might be ideal for you. The inclusion of a video blog can supply a competitive advantage to your content strategy, even if you already have a site with a blog.Whether you’re publishing a video daily or every so often, video blogs are an unique offering to bring to your own customer community. Supply a tutorial, introduce your visitors to a brand new product, or just say everything you would otherwise write in a site.You can also syndicate your content to bring new audiences and widen your reach. Getting your video to the masses is significant, but be sure to provide a means to bring them back to you and so that you can associate with prospects.
4. Social Media & Yelp
Social media is a fantastic place to post your video content to further connect with prospects and clients alike. It’s possible for you to spread your video content on Facebook, Twitter, Google, etc. Instead of restricting your status updates to photographs and text, why don’t you include short videos? This communication medium can assist your prospects and clients with getting a greater comprehension of what you bring to the table. Tutorials, tips & tricks, and how-tos are strong candidates for this particular kind of distribution.
Another option is to use Yelp’s paid platform, one of the included features is support for video integration. This is a great opportunity to host a brief introductory video for your own brand, especially if you have many positive reviews on Yelp. Product & Service Descriptions
5. Product & Service Descriptions
Consumers have been empowered by the Internet with the ability to find information. Odds are, your prospects will do their homework before they jump in and do business with you. This is your chance to address their requirements and questions directly in your site or through a peer-to-peer channel like YouTube.
Don’t have time to create your own videos? No problem. Just browse YouTube’s inventory to find content worth sharing. Just make certain to give credit where it’s due. Recall that at the close of the day, social media too is a strong content curation tool.